Disneyland 1956 ASI Postcard Jungle Cruise Adventureland Harper Goff Dock Design

Description

Disneyland 1956 ASI Postcard Jungle Cruise Adventureland Harper Goff Dock Design
Disneyland 1956 ASI Postcard Jungle Cruise Adventureland Harper Goff Dock Design
Historic Disneyland Auctions by Saturday's Toys presents...
a rare keepsake collectible from Disneyland's earliest years...
as mailed at 3pm on July 31, 1956
from Saratoga, California (in Santa Clara County; home of the famed Hakone Japanese Estate and Gardens).
Features the first-generation Disneyland postcard celebrating the "Rivers of the World" as the "tropical steamers" pull up to the dock to load another group of passengers.  No reference here of the "Jungle Cruise"... as it has been primarily known since soon after the park's opening.
Of particular note, this early card clearly pictures the original design by noted WED Enterprises Imagineer Harper Goff... for determining the course of the Jungle Cruise river and the docks that lead to the souvenir booths as passengers disembark to explore Adventureland.
Includes vintage Thomas Jefferson 2-cent US Postage Stamp.
The postcard's 1955 - 1956 distribution included the ASI "berm" triangle logo at the lower center margin.  A lawsuit connected to ASI resulted in the elimination of the logo in the summer of 1956 as Disneyland reassumed control over park merchandise following the termination of the park's original general manager C.V. Wood, Jr.  This represents one of the last of the ASI edition cards to be sold at Disneyland.
ASI was a hastily formed company founded by Brett Smithers and William Vanburgh (president), both previous associates of C.V. Wood, Jr (Disneyland's first general manager).  As the new company was formed, they were rewarded with a lucrative contract reportedly giving them exclusive rights to souvenir sales within Disneyland (with unauthorized financial benefit to Wood also reported in association with the agreements).  No doubt, the contract came as a surprise to Walt Disney when he finally learned how little Disneyland was actually earning from the sales of these souvenirs.  When these contracts were ultimately terminated and the souvenir interests folded into Disneyland's own operation, the result was a ,700,000 lawsuit against WED Enterprises, Walt Disney Productions, Disneyland Inc., Jack Sayers, Fred Schumacher and William Stovall.  The financial disputes that arose due to these accusations and others like them, was a contributing factor in the termination of C.V. Wood's employment with Disneyland.
Nicely preser
ved for nearly seven decades.  Good condition
A rare first-generation souvenir from Disneyland in Anaheim, California.
About Us
Combined Shipping Available
Saturday’s Toys and Disneyana Auctions
was founded in 1994 by Southern California author and Disney historian, Dave Mason. Soon after eBay's launch the following year, Saturday's Toys was among the first Disneyana specialists to strategize in embracing this rapidly developing technology. Having delivered over 10,000 coveted Disney treasures since then, Saturday's Toys is pleased to partner with researchers, collectors and friends throughout the world with a shared interest in the preservation of authentic and accurate Disney history.
Today, online offerings of archival Disneyana keepsakes are presented in celebration of the extended times that allow for family, friends and neighbors to join in memorable gatherings that nurture the strong connections that bind a community together. These treasures are affectionately known as "Saturday's Toys." In that light we present our adopted motto (with a tip of the cap to the Sherman Brothers):
"Oh, let's go fly a kite!"
We are glad to combine shipping to reduce costs whenever possible.  Simply let us know before processing payment for the items selected and we'll revise and forward a final invoice to reflect the combined shipping price.
This usually works most effectively when combining flat paper items (postcards, newsletters, ephemera, etc.) but we'll do our best to make any combined purchase provide the best value for shipping.
Let us know if you have questions!