1977 BMW - 2-Page Vintage Motorcycle Ad

Description

1977 BMW - 2-Page Vintage Motorcycle Ad
Original, vintage magazine advertisement
Page Size: Approx. 8" x 11" (21 cm x 28 cm) each page
Condition: Good
■ The BMW-The
classic time machine.
Over 50 years of motor-
cycle expert ise all con-
centrated into this moment. So that out
there, where the road runs straight for-
ever, you crouch down a bit and just cover
that ground, fast free, smiling quietly to
yourself.
It’s what we call balanced perform-
ance. And what it means is you can take
a BMW for a four hour sprint into the
mountains, and turn right around for a
four month tour into everywhere.
Balanced performance. It's a con-
cept that BMW has perfected and applied
throughout its entire line of motorcycles.
And it is measurable. Light weight is
vital to handling and performance. The
BMW is considerably lighter than com-
petition. Long-travel suspension eats up
bumps and ripples, gives superior hand-
ling characteristics. The BMW suspen-
sion has longer travel than competition.
High torque throughout the RPM range
ensures power in your right hand when
you need it. The BMW is rightfully
dubbed "the roll-on champion."
Balanced performance. It shows
in otherways. too. Like investment value.
A motorcycle that's worth owning should
be worth a lot when you sell it. BMW tra-
ditionally has the highest trade-in val-
ues in cycling. Reliability. Engineering
simplicity should be an end in itself in
any machine, because fewer things to go
wrong means less that will go wrong.
The BMW is sophisticated in design, yet
amazingly straightforward in fact.
Balanced performance. You will
not find any motorcycle on the road today
that is so consciously designed to this
end as the BMW is. It is. when all is said
and done, the reason riders climb off
their favorite make to try a BMW. and
never go back. It is the reason why those
who know motorcycles are willing to pay-
more for a BMW'. And it is the reason why,
when you own a BMW. that road is yours.
13405-AL-7709-04